Part 1 of 5
Your travel planning reality
Let's start with how you actually plan trips — the good, the bad, and the endlessly-scrolling-through-reviews-at-2am.
1How much time do you typically spend planning a trip?
1–3 hours
4–8 hours
8–15 hours
15–30 hours
30+ hours
I don't plan, I wing it
2How does trip planning feel to you? *
1
2
3
4
5
Painful — I dread itLove it — half the fun
3Drag each item into the box that best describes how much it bothers you when planning a trip. *
Drag items between columns (or tap to cycle on mobile). Inside the "Biggest pain" box, sort them from most painful at the top to least painful at the bottom.
Unsorted
☰Too many options, hard to filter what's real
☰Finding authentic local spots
☰Building a logical itinerary
☰Safety / accessibility info
☰Language barriers
☰Trusting online reviews
☰Budget planning / hidden costs
☰Finding eco-friendly options
Biggest pain (rank: top = worst)
No pain
4What tools do you currently use to plan trips?
Select all that apply
Google Maps / Search
TripAdvisor
Instagram / TikTok
Travel blogs
Guidebooks (Lonely Planet, etc.)
Booking.com
Airbnb
Word of mouth / friends
AI chatbots (ChatGPT, etc.)
Travel agencies
Other
5What's missing from current tools that could make your trip planning easier?
6If you could dream up the perfect trip-planning experience, what would it look like?
Part 2 of 5
You and Mexico
We're starting our research in Mexico as a pilot — but our vision is to bring this approach to destinations worldwide. For now, we'd love to know about your experience (or curiosity) with Mexico specifically.
7Have you been to Mexico before? *
Yes, once
Yes, multiple times
No, but I'd love to go
No, and I don't think I'll go
Part 3 of 5
Travel, communities & the planet
Tourism is the world's largest industry. It has the power to uplift communities — or push them out. We're curious where you stand.
9How familiar are you with tourism gentrification?
(When tourism raises prices & displaces locals — think Tulum, Barcelona, Lisbon...)
1
2
3
4
5
Never heard of itVery familiar
10When you choose where to stay, eat, or what to do — how much do you consider the impact on local communities? *
1
2
3
4
5
Not at allIt's a top priority
11Which of these would make you feel better about your trip's impact?
Select all that resonate
Knowing my money stays in the local economy
Recommendations from locals (not algorithms)
Visitor limits to avoid overtourism
Carbon offset / eco certifications
Staying in locally-owned accommodation
Cultural immersion run by communities
Transparent pricing (knowing where money goes)
Other
12How eco-conscious would you say your travel style is?
1
2
3
4
5
I don't think about itI plan my whole trip around it
13What would make you more likely to travel responsibly? (honest answers welcome)
Part 4 of 5
What if something like this existed?
Based on conversations with travellers and communities, we've been exploring an idea. Here's an early look — we'd love your gut reaction.
loka
✦ Fair Travel
Personalised, community-led travel journeys
Itineraries crafted to your rhythm and curated by local experts who know the real destinations — starting with Mexico, expanding to more places as we grow. Your trip enriches communities instead of displacing them.
Local experts — real people who live there, curating your experience with insider knowledge
Anti-gentrification — controlled flow, community governance, local revenue retention
Personalised to you — AI matches your interests, pace, budget & values to the perfect trip
Fair pricing — transparent, affordable, with fair pay for local guides and businesses
Here's what the experience could look like
loka
7 OF 11
Activities
What excites you?
Up to 8 — picked: 7
Nature
Snorkel
Surf
Hike
Cenotes
Wildlife
Culture
Archaeology
Towns
Markets
Crafts
Cooking
Mezcal
Beach
Sunbathe
Clubs
Conscious
Yoga
Eco tour
Farm visit
Continue
The complete itinerary
14 days, 4 destinations
From the megalopolis to the Pacific, lost in magical towns, ending dazzled by Oaxaca.
Days 1–4Mexico CityChinampas, tacos al pastor & the Aztec Zócalo
→
Days 5–8Puerto EscondidoSurf, snorkel & bioluminescence
→
Days 9–11San AgustinilloQuiet beach & Punta Cometa sunset
→
Days 12–14OaxacaZapotec weavers, alebrijes & mezcal
1
Day 1 · Mexico City
Chinampas at dawn & tacos al pastor
06:00
Amanecer Chinampero Eco ✓ MUST
Paddle a trajinera through the last floating gardens of the Aztec empire. Run by local chinampero families — your fee preserves this UNESCO heritage.
Book with the community ›
19:00
Dinner at El Tizoncito Food ✓ MUST
Inventors of the taco al pastor since 1966. Order a Gringa with a Michelada.
2
Day 2 · Sunday · Mexico City
Brunch at San Ángel & the Blue House
10:30
Bazar del Sábado — San Ángel Market ✓ MUST
Artisan market at Plaza San Jacinto. Hand-painted calaveras, Talavera ceramics, Oaxacan textiles — money goes straight to the artisan.
14:00
Museo Frida Kahlo — La Casa Azul Culture ✓ MUST
Cobalt-blue house in Coyoacán where Frida was born, lived, and died. Book online in advance — always sells out.
9
Day 9 · San Agustinillo
Quiet cove & sunset at Punta Cometa
☎
Trusted taxi: Don Miguel Loka verified
Fair fixed prices, no haggling. Your money goes directly to a local family.
12
Day 12 · Oaxaca
Zapotec looms & alebrije masters
10:00
Weaving with Doña Ernestina — Teotitlán del Valle Artisan
Hands-on Zapotec weaving with cochineal dye — unchanged for 2,000 years. You buy direct; she keeps 100%.
Google Maps ›
15:00
Alebrije workshop — Maestro Jacobo Ángeles Artisan
Hand-carved copal wood painted with natural pigments. A family keeping this craft alive for generations.
You answer a few questions → we build personalised recommendations curated by locals — freely adapt and book what you like
14Having seen this concept — would you value a personalised, eco-conscious, community-led travel service? *
Absolutely — exactly what I've been looking for
Interesting, I'd want to know more
Maybe, depends on price & quality
Not really my thing
15How fast would you like to receive a tailored travel plan after submitting your preferences? *
Immediately
Within 1 hour
Within 24 hours
Within a week
16How detailed should your travel plan be?
Part 5 of 5
Let's talk numbers
Imagine a fully personalised travel plan: curated by a local expert, matched to your interests, with restaurant picks, walking routes, cultural tips, bookable links, and a commitment to community impact. All in a beautiful interactive guide.
Think of it as a personalised guidebook built just for you by someone who actually lives there — not a mass-produced PDF. Now, with that in mind:
17At what price would this feel so cheap you'd question its quality? *
€
18At what price would it feel like a great deal? *
€
19At what price would it start to feel expensive but you'd still consider it? *
€
20At what price would it be too expensive — you'd never buy it? *
€
21What model would you prefer?
Pay-per-trip
Monthly subscription with unlimited travels in Mexico
Monthly subscription with unlimited travels worldwide
Almost done
A little about you
This helps us understand who we're designing for. Everything here is optional.
22Where are you based?
Austria
Belgium
France
Germany
Italy
Mexico
Netherlands
Scandinavia
Spain
UK
USA
Canada
Other
23Age range?
18-24
25-34
35-44
45-54
55-64
65+
24How do you identify?
Female
Male
Non-binary
Prefer not to say
Other
25Where do you fall on the travel budget scale?
1
2
3
4
5
Budget — every euro countsLuxury — comfort matters most
26How often do you travel for holidays per year?
Never / rarely
Once a year
2-3 times a year
4+ times
One last thing
Want to be part of building this?
We're inviting a small group of early adopters to help shape what we're building — test early features, give feedback, and get a personalised travel plan free or at a founding-member discount. Leave your email if you're in. If not, just hit submit — your answers still matter enormously.
Please enter a valid email address.
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